Retail Exclusive Partnerships
Truett Hurst private label brands are jointly developed with the Truett Hurst winemaking team and Kevin Shaw of Stranger & Stranger. Creating amazing wines with unique designs while targeting key price points, countries of origin and varietal categories to enhance the portfolio for our retail partners.
Truett Hurst primary nation brands include Colby Red Wine & Dearly Beloved Forever Red. Colby Red is a cause marketed brand supporting charities that promote heart health with over $850,000 donated.
Truett Hurst Winery focuses on ultra-premium Dry Creek Appellation wines and was Biodynamic Certified in 2015. VML Winery focuses on Pinot Noir and Chardonnay from the Russian River Valley with packaging that reflects Ginny’s commitment to natural production techniques.